Manager, Global Paid Media & Analytics

Company: Lionsgate
Location: Santa Monica
Posted on: February 1, 2025

Job Description:

Job Title: Manager, Global Paid Media & AnalyticsLocation: Santa Monica, CA, US, 90404Summary of PositionLionsgate has an immediate opening for a Manager, Global Paid Media & Analytics in our Global Paid Media & Analytics department. This position will work with the Executive Director, Global Paid Media & Analytics.Responsibilities

• Develop, plan and execute strategic integrated media campaigns for theatrical, home entertainment & premium video on demand across both Segment 1 and Segment 2 releases including Digital/Social, National/Local Television (Broadcast, Cable, Hispanic, etc.), Radio and Outdoor media.
• Assist in the development of media strategies and plans, utilizing competitive analysis and historical data.
• Review, analyze and provide notes on detailed media schedules - Broadcast, Cable, Local TV, National/Local Radio, Puerto Rico TV/Radio, Digital, Social.
• Assist in developing and executing on-air and radio integrations/sponsorships directly with Radio partners.
• Manage overall trafficking across all platforms inclusive of TV, Digital, Social, etc.
• Work collaboratively with internal theatrical marketing disciplines to align media campaign strategies and efforts with larger marketing campaign.
• Lead, with Director's oversight, reporting feedback to optimize social & digital campaigns during media flights.
• Manage & grow Media Coordinator.
• Work collaboratively with external media agencies and partners to effectively execute media campaigns.
• Help oversee overall invoicing process and keeping track of budgets.
• Provide support to the Media team as needed.Qualifications and Skills
  • BA/BS Required.
  • Ability to perform media math calculations.
  • Strong written and verbal communication skills.
  • Ability to learn quickly and work well under pressure.
  • Ability to prioritize many different projects simultaneously.
  • Ability to thrive in a fast-paced work environment and follow department protocol.
  • Minimum of 3+ years of experience working at a media agency and/or relevant industry experience (preferably entertainment industry experience).
  • Experience managing a person/small team preferred.
  • Strong mathematical and analytical abilities.
  • Strong proficiency in MS Office required, specifically experience in creating detailed spreadsheets using Excel.About the CompanyLionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium global subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company's film, television, subscription and location-based entertainment businesses are backed by a 17,000-title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.Compensation$80,000EEO StatementLionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.
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Keywords: Lionsgate, Norwalk , Manager, Global Paid Media & Analytics, Executive , Santa Monica, California