Growth Marketing Manager, Search

Company: Glo
Location: Santa Monica
Posted on: January 24, 2025

Job Description:

Location: Remote (California, Arkansas, Minnesota, Florida, Tennessee, or Texas ONLY)Department: MarketingReports to: Senior Growth Marketing ManagerEmployment Type: Full-timeGlo is on a mission to improve the world's well-being. To accomplish that mission, we are looking for a Growth Marketing Manager, Search to lead our paid search strategy, driving user acquisition across Web and iOS platforms. This role will focus on optimizing and scaling search campaigns, leveraging a combination of experimentation, creative thinking and deep data analysis. The ideal candidate has a proven track record of growing high-performance search campaigns, is skilled in keyword optimization, and is ready to build on our existing success to fuel continued growth.Key Responsibilities:

• Lead and optimize SEM strategies across Google Search, Apple Search Ads, and Bing, with a focus on both Web and iOS growth.
• Develop and scale high-performing Web search campaigns, leveraging advanced keyword optimization, bid management, and audience segmentation to drive conversions and increase return on ad spend (ROAS).
• Scale Apple Search Ads performance, integrating App Store Optimization (ASO) best practices to enhance visibility, boost app installs, and maximize conversion rates on iOS.
• Execute comprehensive A/B testing of ad copy, landing pages, and bidding strategies to optimize performance and drive down-funnel KPIs (e.g., installs/registrations, trial sign-ups, paid subscriptions).
• Monitor, analyze, and refine campaign performance, using data-driven insights to optimize budget allocation and scale successful strategies across both Web and iOS platforms.
• Collaborate cross-functionally with Growth, Product and Analytics teams to align SEM initiatives with overall business goals and integrate search campaigns into the broader growth strategy.
• Innovate and experiment with creative, non-traditional approaches to paid search marketing, pushing the boundaries to discover new opportunities for user acquisition and growth.
• Stay informed on industry trends, search engine updates, and emerging best practices, ensuring our campaigns remain competitive and effective.Qualifications:
• 4+ years of hands-on experience in SEM, with a proven ability to optimize and scale performance-driven search campaigns for both Web and iOS platforms.
• Experience in a digital subscription or wellness-focused company and a passion for yoga/wellness is preferred.
• Expertise in Google Ads, Apple Search Ads, Bing, keyword research, and optimization.
• Demonstrated success in scaling high-budget campaigns while maintaining efficiency and driving down customer acquisition costs (CAC).
• Strong analytical skills, with proficiency in tools such as Google Analytics, Google Ads, Apple Search Ads, Excel/Google Sheets, and data visualization platforms (e.g., AWS Insights, Adjust, Looker, Tableau).
• Proven understanding of attribution models and their impact on performance marketing.
• Experience with A/B testing, conversion rate optimization (CRO), and a data-driven approach to campaign enhancements.
• Excellent communication and collaboration skills, with the ability to work effectively across teams and present actionable insights to stakeholders.
• A growth mindset with a passion for continuous experimentation, innovation, and optimization.
• Comfortable working in a fast-paced, evolving environment with the ability to pivot quickly based on market trends and performance.Cultural Values Qualifications:
• Start with the why
• Drive change
• Practice resilience
• Embrace progress over perfection
• Communicate openly
• Win togetherEmployment Information:
• This position is fully remote for anyone living in California, Arkansas, Minnesota, Florida, Tennessee, or Texas.
• Some travel may be required for in-person collaboration.
• Compensation: $85,000 - $100,000/year + equity.Disclaimer: The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or other employees.Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an "at-will" basis.Welcome to Glo, where intention is at the heart of everything we do.At Glo, the intention to live fully is at the heart of everything we do. By helping you create a yoga, meditation, and movement practice unique to you, we pave your path to living well. Transform your life on and off the mat - by living with intention, you contribute to a collective movement that spreads positivity and purpose far beyond the mat. Join our community, and together, we'll cultivate a life of well-being, one mindful movement at a time.
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Keywords: Glo, Norwalk , Growth Marketing Manager, Search, Advertising , Santa Monica, California